Denim partnered with Pedone in 2011 to create a brand vision for their new men's grooming line. Including everything from package design and truck design, to displays and traditional advertising, Pedone helped Denim to develop a brand image that was key to successfully marketing the new line to men in both the United States and in South America. The brand has since experienced rapid growth in the Americas and is now looking to expand their brand into drug market giants, such as CVS and Duane Reade. Pedone continues to work with Denim to help promote their products and to drive up their sales.